Many webmasters using Google Adsense programme to monetize their site complain of getting lower ecpm rates and thus lower earnings. This has led to many webmasters opting for Adsense alternatives which promise of higher ecpm rates.

Method I
As the ecpm ratues of ads on your site is mainly determined by the content of your site, writing good quality content can really boost your ecpm rates. In addition to quality content, you should try to write about a specific niche. For example, instead of writing about mobile phones in general, writing about specific phone models will get you higher ecpm ads. Also it will display highly targeted ads which can increase your CTR value further increasing your earnings.

Method II
Other popular method is to ban the low ecpm ads. This involves using “Competitive Ads Filter” tool available with Adsense. You also need to install “Adsense Preview Tool” available for free over internet, just Google for “Adsense Preview Tool”. Using “Adsense Preview Tool” you can get urls of ads displayed on your site without clicking them. Just visit each url, and check the landing pages, whether they are “Made for Adsense” or “Clickbank” pages. These pages have very low ecpm, hence you should put these urls in your competitive ads filter list. Wait for 2-3 days and you can see a visible increase in your ecpm rates.

Method III
Another method is to improve the placement of ads. Below is the image displaying hot, medium and cold areas for ads placement.

According to some, placing ads in “hot” areas can get you higher ecpm rates.

Method IV
Another method involves use of tags to help find Google, which part of your content is comparatively important. Following tags can used for this purpose –

google_ad_section_start google_ad_section_end

This will let Google display the ads relevant to your content.

Method V
Avoid link units. As link units have very low ecpm try to avoid them wherever possible.

Hope these simple steps will work for you and boost your Adsense earnings. If you want help of anykind just leave a comment.

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