How to get Direct Advertisers for your site or blog?

Posted by Raman on Mar 3, 2009 in Blogging, Make Money | 1 comment

Advertisements

Once you have well established your site and are getting good consistent traffic then you may look for direct advsertisers for your site. But getting direct visitors for your site can be very tough.

Lets first see the merits and demerits of Direct Advertising -

Merits

♣ No revenue Share - This is the most important merit. If you are displaying ads through advertising networks, they keep their share in your revenue, while this is not the case with direct advertisers. Here you receive 100% of what they pay for ads on your site…. thus you get more money comparatively.

♣ Contact with Advertisers – As you are in direct contact with advertisers you can set the rates of your adspaces yourself and also you can bargain for rates whenever required, which is not possible with third party networks. Also if you have convinced the advertiser well you can get a long term contract for advertising and thus more money.

Demerits

♣ Time Consuming - It is the biggest demerit of direct advertising. It is very difficult to get potential advertisers for your site. Once you have got them, you have to convince them to place ads on your site at some reasonable rates. All this process is very time consuming and frustrating. While with Advertising networks, you display ads immediately after placing their code.

♣ Disputes – This is quite common in direct advertising, some advertisers may even demand refund citing the reason of not getting adequate traffic from ads.

Few points you should consider before looking for Direct Advertisers -

♣ Professional looking design – It very important for you to have a professional design before looking for advertisers. You may have to shed some dollars for this or do extensive search for free premium templates. These templates usually have adspots at suitable places, increasing your chances of getting ads.

♣ General Statistics – You should have complete data on general statistics like daily traffic, Alexa rank, Google PageRank, RSS readers.

♣ Types of Advertisers – You should have clear idea of what type of sites you will allow for advertising.(e.g. you may not want to advertise for adult, gambling etc type of sites)

♣ ‘Advertise Here’ page – You should have one ‘Advertise here’ page, where you should mention about your site, its stats, any acheivements or awards, adspaces available, payment options, contact details….etc.

With these things in place you sholud start your search for potential advertisers.

You can place your advertising space for sale liting at some popular forums like -

°Digital Point Forums
°Site Point Marketplace

You can also contact the potential advertisers directly through email or phone. You can find direct advertisers by following ways -

1. Visit other sites of your niche and look who is advertising there, they can be interested in advertising on your site also.

2. You can also contact the Adwords advertisers whose ads are being displayed through adsense on your site.

3. Check for the sites related to your niche spending money on affiliate programmes.

4, Advertisers whose ads are displayed when you search for keywords related to your site.

Now that you have got your potential advertisers, send them a nice email stating the purpose of email, few things about your blog, its stats etc.

Try not to mention about the rates initially, as you may not know the budget of other party. Also if your blog is not very popular you may not get the deals at your price. So always start from low, and if you are getting better results then you may increase rates slowly.